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You'll love this communication strategy book if:
- You struggle with effectively conveying messages to your clients or audience
- You work in public relations, marketing, design, or any other industry that uses communication regularly
- You're looking for creative ways to solve communication problems
- Sales Rank: #310592 in Books
- Published on: 2015-07-17
- Original language: English
- Number of items: 1
- Dimensions: 7.00" h x .50" w x 9.00" l, .0 pounds
- Binding: Paperback
- 224 pages
About the Author
Dave Holston has 25 years experience working in the fields of public affairs, marketing, advertising, communication planning and design management for some of the world's largest organizations helping them take a strategic design approach that integrates organizational goals, internal and external analysis and implementation. He is the author of The Strategic Designer and Design for Online Engagement.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A Must Read For Business Leaders
By Steve Harper
This is a powerful book for anyone who is responsible for forming their corporate communication strategy, developing a marketing message, building a brand or promoting just about anything in business. This little book is jam-packed with powerful ideas and simple, yet profound, strategies to help the reader understand the complex business of communication.
I especially loved Holston's imaginative story approach to illustrate his key points. Bob and Barb give real insight into the daunting task of helping an organization really understand who they are, how they want to be perceived and ultimately what they want people to think, feel and see when it comes to their company, product or service.
For me, building a software company, I could really relate to many of the challenges that the company, TTI, was facing and how having someone like Bob and Barb working with you to really understand your company's goals and ultimately your customer's needs would be a huge advantage.
After reading this book, I feel better equipped to understand how to maximize my value of working with someone like Bob and Barb and less intimidated because I know have some perspective from both sides of the desk. This definitely opened my eyes on quite a few levels and has me actually excited to start putting what I have learned in this book to work for me and my company.
0 of 1 people found the following review helpful.
I was expecting more from the book than what it ...
By leigh2
I was expecting more from the book than what it is. Still, it will work for reference more so than design.
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